Polaroid debuts Polaroid Now & Now+ Generation 3 cameras

GaryPageau ,
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Polaroid Now & Now+ Generation 3

Polaroid has announced the Polaroid Now Generation 3 Instant camera, a classic analog instant camera, optimized for sharper pictures in more lighting conditions. According to Polaroid, the camera features a better light meter position, improved ranging sensor, upgraded two-lens autofocus system, built-in tripod mount, filter compatibility and even self-timer and double-exposure modes. The new camera is available in six new colors, rechargeable with USB-C, and compatible with Polaroid i-Type Film to capture real life in iconic, full-sized Polaroid pictures.

The Generation 3 Polaroid Now’s twin-lens autofocusing system chooses which lens is right for the shot. Capturing the moment is as simple as clicking the big red shutter button. The camera is priced at$119.99 / €129.99 / £119.99

The Polaroid Now+ Generation 3 Instant camera is similar, but it can also be paired with the Polaroid app, allowing access to aperture priority, remote controls, double-exposure, self-timer, manual mode and more. This connectivity, combined with an optimized two-lens autofocus system that takes sharper pictures in bright lighting, results in a classic-look camera packed with modern tech. It is available in four new colors, made with 40% recycled materials, and compatible with full-sized Polaroid i-Type Film.

The Polaroid Now+’s twin-lens autofocusing system is priced at $139.99 / €149.99 / £149.99

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Gary Pageau is principal of InfoCircle LLC, continuing his marketing communications career. InfoCircle LLC is a marketing and communications consulting firm, specializing in business-to-business markets. For nearly 25 years, he was with PMA International, serving most recently as Publisher, Content Development and Strategic Initiatives. His primary responsibilities included overseeing the Association’s editorial department, marketing research unit, education and corporate relations department.